Domino’s Revolutionizes Digital Ordering with DRU Assist, its Virtual Assistant Powered by Nuance
Domino’s Pizza Enterprises Becomes the First Organization in
Australia and New Zealand to Implement Nuance’s Conversational AI
Capabilities onto its Website and App; Delivers Innovation and Superior
BURLINGTON, Mass.--(BUSINESS WIRE)--Mar. 1, 2017--
Communications, Inc. (NASDAQ: NUAN) today announced that it has
partnered with Domino’s Pizza Enterprises (Domino’s) in becoming the
first organization in Australia and New Zealand to deploy Nuance’s
multi-channel virtual assistant, called ‘DRU Assist’ by the brand. Based
on Nuance’s Nina virtual assistant engine, DRU Assist uses
conversational AI to deliver superior customer service across Domino’s
mobile app and online ordering website.
Powered by Nina, Domino’s DRU Assist engages with customers in
human-like conversation via text or speech recognition – allowing
customers to place their orders in record time. Beyond ordering, DRU
Assist can converse with the customer about menus, ingredients, store
locations and operating hours. DRU Assist also has a social side,
engaging customers with a personality tailored to the Domino’s brand.
“Domino’s is already a recognized industry leader in digital
innovation,” said Robert Schwarz, managing director for Nuance
Enterprise, Australia and New Zealand. “Through our partnership, we
collaborated with Domino’s to deliver a tailored, first-to-market
solution that supports the brand and is on the cutting edge of
DRU Assist leverages conversational AI capabilities to deliver faster
results compared to ‘point and click’ interfaces used in online ordering
websites, and at the same time builds a closer connection to the
customer. Further, through the use of the Nuance Nina engine, DRU Assist
is able to provide the same conversational experience within the
Domino’s mobile app and website. This combination of advanced technology
and marketing innovation enables Domino’s to enhance its customer
experience and further strengthen affinity and loyalty with the brand.
Group CEO and Managing Director of Domino’s Pizza Enterprises, Don Meij
said, “We, at Domino’s, are always on the lookout for new ways to engage
with our customers by leveraging the latest in technology innovation.
Our partnership with Nuance Communications has not only enabled us to
continue on our digital journey, but it has also allowed us to deliver
an easy and seamless ordering experience for our customers – who are at
the forefront of everything we do.
“The partnership has also allowed the Company its first step into AI and
machine learning, a platform we intend to continue across all of our
future developments,” he said.
DRU Assist is launching first in Australia and New Zealand, while
supported by global cloud technologies, it has been built with the
agility and scalability to allow for expansion across Domino’s other
For more information about Nuance’s Nina Virtual Assistant, please click here.
About Domino’s Pizza Enterprise Australia
Enterprises Limited owns the master franchise rights to seven markets
globally including Australia, New Zealand, Belgium, France, The
Netherlands, Japan and Germany. The Company runs and operates over 2000
stores. For more information, visit www.dominos.com.au
About Nuance Communications, Inc.
Inc. (NASDAQ: NUAN) is a leading provider of voice and language
solutions for businesses and consumers around the world. Its
technologies, applications and services make the user experience more
compelling by transforming the way people interact with devices and
systems. Every day, millions of users and thousands of businesses
experience Nuance’s proven applications. For more information, please
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective owners.
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Source: Nuance Communications, Inc.
Burson-Marsteller, on behalf of Nuance Communications
Klioufis, +61 2 99281585