Nuance Loop Adds Facebook Messenger to Platform, Enabling Mobile Subscriber Engagement Across Channels
Nuance Loop gives communications service providers the ability to reduce churn and increase ARPU by offering personalized, revenue-generating services to their subscribers across mobile advertising, messaging and financial services. Integrated directly into the communications service provider’s network, Nuance Loop analyzes offer conversion rates, subscriber profiles, content usage and network activity to accurately create and place offers that are tailored to each subscriber, maximizing the revenue potential for the operator.
Loop’s personalized offers are delivered at the right time over the right channel, be it voice, text, web, TV, USSD, apps, or now, Facebook Messenger, allowing subscribers to interact with their carrier without abandoning the channel they’re using. Subscribers can now interact with Facebook Messenger via chatbots powered by natural language understanding (NLU), enabling an intuitive exchange in which carriers can answer frequently asked questions, complete transactions and resolve issues. Loop also maintains a history of interactions and transactions to predict their upcoming needs. The introduction of Facebook Messenger to Loop is the first step in introducing social media channels to the platform, with more to come in the future.
“As mobile carriers continue to transform to full-fledged digital service providers, building strong relationships with their subscribers is more important than ever,” said
Shortlisted for a 2018 GLOMO Award, the Loop platform has generated nearly two billion transactions per month on communications service providers’ networks across the world. It is currently deployed across
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Source: Nuance Communications, Inc.